STORIES

HCDE Communicators Gain 43 Awards through Texas School Public Relations Association

Harris County Department of Education earned top honors for its work in communications and community engagement through the 2020 Texas School Public Relations Association Conference in Austin, TX. The Communications and Client Engagement divisions received four awards for “Best of Category,” a “Platinum Merit,” two “Crystal Merits,” 18 Gold Awards, 11 Silver Awards and seven Bronze Awards. The awards were judged among 1,606 entries, the highest number ever received since the awards program was launched. The Platinum Merit finalist award was garnered for the “See the Impact” campaign which promotes HCDE programs and services, including afterschool, school therapy services, adult education, Head Start and its special schools. The Platinum Award is the highest honor at the awards ceremony. “HCDE continues to evolve to serve the community, and it’s important to share these stories that shape our students, school districts and our at-large education community,” said James Colbert Jr., HCDE superintendent. “Congratulations to these talented communicators.” In addition to gaining the awards, communicators led several workshop sessions under the direction of Danielle Clark, chief communications officer. Stephanie De Los Santos was sworn in as TSPRA Executive Board incoming vice president at-large. The board makes decisions for the approximate 1,000 school PR professionals who are part of the organization. The Texas School Public Relations Association (TSPRA) is a nonprofit, professional organization dedicated to promoting public schools through effective communications. HCDE TSPRA Awards: Platinum Merit: “See the Impact” (public awareness campaign), Danielle Clark, HCDE Communications and Client Engagement Crystal Merits: “Photography Portfolio,” Dave Einsel “HCDE Website Launch,” Stephanie De Los Santos, Janet Wachs, John Covanes, Sheridan Labbe, Danielle Clark, Dave Einsel, Carol Vaughn, Angela Hider, Juan Lopez, Jeri Martinez, Daniel Villarreal Best of Category (and automatic Gold Awards): Brochure, “College and Career Readiness,” Stephanie De Los Santos, Janet Wachs, John Covanes Photo, Academic/Classroom Subjects, “Story Time,” Dave Einsel Photo, Other Subjects, “Selfie Nation,” Dave Einsel Education Good News Campaign, “Good News You Can Use,” Carol Vaughn, Jeri Martinez, Juan Lopez, Danielle Clark, Dave Einsel Gold Awards: External Newsletter, “HCDE and You! Better Together,” HCDE Communications and Client  Brochure, Engagement staff “See the Impact Quadfold,” HCDE Communications Flyer, “Deer Park Fire: What You Need to Know,” Stephanie De Los Santos, Janet Wachs, John Covanes Holiday/Commemorative, “HCDE Holiday Card,” Angela Hider and Jeri Martinez Holiday/Commemorative, “HCDE Division Christmas Cards,” Stephanie De Los Santos, Janet Wachs, John Covanes Annual Report, “See the Impact: 2018-2019 Annual Report, HCDE Communications and Client Engagement Writing, “HCDE Public Recovery High School Provides Wrap-Around Approach for Addiction,” Carol Vaughn Website Template Driven Design, “HCDE Website,” Stephanie De Los Santos, Janet Wachs, John Covanes, Frederick Coppola, Sheridan Labbe, Teresa Juarez Published News Feature, Edited, “New School Meets Increased Service Demands for Area Students Behavioral Disorders, Autism,” Carol Vaughn Photo Academic/Classroom, “Hey,” Dave Einsel Photo Academic/Classroom, “Super Roundtable,” Dave Einsel Video Feature, “Celebrating Principals,” Daniel Villarreal, Dave Einsel, Carol Vaughn E-newsletter Internal, “Safety Tips of the Week: Hurricane Preparation,” Stephanie De Los Santos, Janet Wachs, John Covanes Social Media Campaign, “New Website is Coming,” Angela Hider, Jeri Martinez Silver Awards: Published News or Feature, “2 in 5,000: Pasadena ISD’s Sam Rayburn High School Artists Earn American Visions Award,” Jeri Martinez Published News or Feature, “Academic and Behavior School Staff Know Importance of CPR Training,” Jeri Martinez Published News/Feature, “HCDE, Lamar Consolidated ISD Partner to Grow Positivity,” Carol Vaughn Photo Other Subjects, “Beaming,” Dave Einsel Photo Other Subjects, “Shy Reindeer,” Dave Einsel Video Promotional, “HCDE School-Based Therapy,” Daniel Villarreal, Dave Einsel, Carol Vaughn Video Promotional, “New Website Promo Video,” Stephanie De Los Santos, Janet Wachs, John Covanes Video General Event, “Lights, Camera, Action, Nutrition,” Daniel Villarreal, Dave Einsel, Carol Vaughn E-newsletter External, “Choice Partners Leaders Choice Newsletter,” Stephanie De Los Santos, Janet Wachs, John Covanes Special Event, “The DO-NUT Campaign,” Angela Hider, Danielle Clark Writing, “Personal Struggle for Deer Park Student Leads to Scholastic Regional Recognition and Nomination,” Jeri Martinez Bronze Awards: Program, “Rise Against Human Trafficking Summit,” Stephanie De Los Santos, Janet Wachs, John Covanes Specialty/Novelty Writing, “12 Days to HCDE Head Start Christmas Cards,” Jeri Martinez Computerized/Electronic Communication, “Choice Partners Christmas E-blast Video,” Stephanie De Los Santos, Janet Wachs, John Covanes Non-English Speaking Audience, “Training for Career in Adult Education,” Stephanie De Los Santos, Janet Wachs, John Covanes Annual Report, “Rise Up through Recovery,” Jeri Martinez, Angela Hider Image/Identity Package, “Logo and Brand Redesign,” Stephanie De Los Santos, Janet Wachs, John Covanes Advertisement Other, “HCDE Exhibit Display,” Stephanie De Los Santos, Janet Wachs, John Covanes Source: HCDE